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Marketing,

Features associated with bulk SMS

In a country like India where mobile phones outnumber toothbrushes reality poses a different picture. The call rates have dropped and become affordable. Cashing in on this situation people are taking advantage of the benefits of bulk SMS as they are accustomed to usage of mobile phones. When people become comfortable they engage in bulk message services.

One of the main reasons people chose communication APIs for SMS is as compared to normal messages it might be economical. People are able to send out a single message to hundreds of people at a single time. A very viable method of communication where you need to interact with companions for a long period of time. For example bulk SMS is a beneficial option for someone who needs to inform others about a particular meeting. Rather than calling each and every person, it becomes easy to compose a message and send out to all participants at the same time. Not only time will be saved, but office people will be able to know the news early.

The benefits of bulk SMS not only extend at an individual level, which rely on this method of communication. Till today many people working in various fields rely on the use of SMS for the promotion of goods or services.  Studies do indicate that they stick to this method of usage mainly for some major reasons. First and foremost sending out a bulk SMS as a source of advertisement is much easier than printing an ad on a newspaper or TV. For a small or medium sized business costs are not affordable and this is mainly restricted for the top business houses. In doing so bulk SMS provides a lucrative option for small business to do promotion. In recent times   has gone on to emerge as a new value addition.

Secondly when you are sending out a SMS people would be able to read instantly what you are trying to convey to them. Lastly since most of the companies have the habit of sending out ads via a mobile phone you will be able to read it as many times as you like. With a newspaper ad you read an ad and it makes its way into the junk folder. This is basically a restrictive use of ad.

With growing evolution and popularity of bulk SMS more and more companies are harping on the benefits of bulk SMS. This popularity is reflected in the progress this marketing tool has achieved. With nowhere stopping soon, people have taken note of the fact that even though an SMS might seem to be a simple method, but its reach is very powerful. Rather than bombarding customers with a series of message and putting it to use for bad purposes a positive response can be availed via bulk SMS. As a matter of fact people or organizations are already cashing on the popularity of this marketing too. Just the timing of a message has to be right to garner positive results.

Marketing,

How to look after your best clients

In any business, your top clients can constitute a significant part of your company’s revenue. These people can be anyone, ranging from business owners to foreign princes. However, as they are a crucial aspect of your business you must treat them as such. Looking after your top clients with respect and not leading the relationship to satiety can ensure that they stay your top clients and not another firms. There are many ways of achieving this, but here I have listed a couple of the foundations for a successful, lasting relationship with your top clients.

Get to know them

The way you treat a client should depend on their personal preferences. Some of your top clients may be thrill-seekers who would love exhilarating activities such as quad biking, whereas other may be more into relaxed games of poker or golf. Therefore, it is of great importance to get to know your client and form a personal relationship, so you can tailor their experience around personal preferences and get the best result.

Transport

How your client travels from place to place is often how they may spend a significant chunk of their day, yet it is easily overlooked. Although an inspiring helicopter ride through the city may be the optimal way of getting your clients from a to z, it is important to be realistic and factor in cost. Often the most cost-effective form of travel is by automobile private hire. This was your client feels like they are looked after and important, yet it doesn’t break your firm’s bank. I was recently taken to meetings in New York and was transported by Newark Airport Car service, which still gave me the great feeling of luxury.

Presents

Your clients are adults and don’t need to be showered with gifts constantly. This can feel suffocating and needy. However, special occasions should be honoured, and appropriate presents should be given. You do not wish to outshine the presents of family and friends as this can be disrespectful. Focus on non-showy presents that ooze class, are timeless, and are not heavily associated with cost. An example of this can be a beautiful rare orchid to decorate a home or office. The orchid would not outshine other presents, be greatly received, and be a constant reminder of your good faith. Giving gifts for family members as well can really show you know your client well and care about them.

Offer them special deals

This may seem like a given but offering significantly better deals to your top clients can keep them coming back for many more years. This makes the client feel, and know, that they are one of your top clients and you reward them for it. The special deals you give are up to your discretion and can range from significant discounts to a free holiday for their families around a business meeting. Just remember that the deal should really let them know that you are grateful for their business.

Use these four tips to build a professional, yet personal relationship with your top clients. This should enable a relationship that lasts the test of time and enables your business to flourish.

Marketing,

Why you should upgrade to a digital vistors book

It is a familiar scenario – a visitor arrives at the reception desk and is asked to write their name in the visitors book, the name of the company they represent, who they are there to see, and their time of arrival. They will also need to sign out when they leave for security and fire safety purposes.
Visitors books and guest books have been around for centuries and serve different purposes depending on the business. A hotel guest book gives guests the opportunity to provide feedback on their stay and can be an interesting read for future guests. Other businesses need to keep track of their visitors and may use the information gathered in the visitors book to follow up on leads and contacts; however, there are some drawbacks to relying on the visitors book on the reception desk.




Drawbacks of hand-written logs

The risk of losing your data is increased if you are relying on one copy. The data can be transferred manually onto a spreadsheet, of course, but this is labour intensive and time-consuming. Entering data manually also opens the process up to errors, as interpreting some visitors’ handwriting is not easy.

GDPR

The General Data Protection Regulation (GDPR) has been a major headache for businesses that are still trying to make sure they are compliant. It requires businesses to ask for consent to store any data that visitors provide, which isn’t easy if you are relying on a manual visitors book to track your data. A digital checkbox enables visitors to decide whether to consent without feeling any pressure. The ICO provides a full guide to GDPR and what it means.

Switching to a digital visitors staff signing in book

A digital visitor management system cuts through these problems. It is quick, legible, and the data can be stored in the cloud. Visitor apps can be used on any device and can be integrated with printers to produce temporary passes that enable visitors to enter and leave the building. GDPR-compliant solutions offered by vendors such as https://www.ofec.co.uk/web-and-software-development-services/digital-visitors-and-staff-signing-in-book.aspx can solve data storage issues.

Not only does a digital signing in system offer a streamlined experience for your visitors but also it can be customised to display your brand and logos. With data security is a hot topic, it is wise to consider an upgrade.

customer reviews
Marketing,

Tricks to encourage the people who buy from you to leave their review

When it comes to converting standard browsers into eager buyers, one hack can help prompt shoppers to drive: customer reviews.

While it might feel like you could be exposing a medium of worms, the benefits outweigh any potential concerns. For instance, one recent survey shows that 90% of people’s buying decisions are affected by online reviews which only underscore the importance of publishing the opinions of your customers.

So, how exactly do you encourage customers to leave reviews? Here, we’ll tackle the ins and outs of customer reviews, including the many benefits and how to set up a review system for your retail site.

Check out these strategies to encourage the people who buy from you to leave their review:

  1. Make It straightforward to Review Your Products Online

Include a system for reviews within your e-commerce site. You can browse different retailer’s online stores to see how they set up their reviews but consider including a star-rating system (since consumers feel that’s the most important measure).

You can include your calls to action on product pages, within your confirmation pages and emails, or in receipts and invoices. Make it easy not only to leave reviews for specific products but make the page where customers can do so easy to find.

Create automation within your point-of-sale system or email marketing tools, so customers who made a purchase receive a simple email a few weeks after product delivery that invites them to share their experience.

  1. Claim Your Business Online and on Social Platform

Customers can place reviews in more places than just your website. You want to make it easy for happy customers to write reviews when they have positive experiences with your brand. Be sure to set your business up on third-party sites that encourage positive consumer reviews.

  1. Consider What essence is in It for Your Clients

You can encourage customers to pen reviews by rewarding them for doing so. Incentivizing your shoppers this way makes sense, and it is fair, after all, it takes time and effort to write a review, so receiving some compensation for doing so is likely to add to the total positive experience they had with your product.

You can provide coupons or discount codes to motivate buyers to share their feedback publicly. Or host periodic drawings and giveaways, and choose a winner from the pool of customers who submitted reviews in a specific timeframe.

  1. Don’t Forget to Make the Ask

Remember how seven out of ten clients will leave a review as long as they’re questioned? Don’t assume your shoppers, even the most loyal among them, will take the initiative to pen a review for you.

Find unique ways to ask shoppers to write customer reviews  for products they bought. You don’t just have to ask for a review. Your real ask could be worded in a variety of personable, friendly ways depending on your brand’s voice:

  • Leave feedback
  • Share your thoughts
Marketing,

Small Business Marketing Tips 2018

Small businesses often have little resources and a small budget to proceed with in an attempt to generate volumes of sales for B2B. Here are few tips to help you with the same:

  1. Engage In Link-building

Google gives preferences to websites that focus on link-building. Therefore, if you want your website to get highly ranked in the search engines like Google, you need to prove that you are highly engaged in link-building. If you build links the correct way, the Google will recognise your website as a relevant website and will get to know that your website is worthy of showing up in a local search.

It’s always better to get few quality links rather than to have lots of low quality and spam links. Google punishes those who show up with spam links. So it’s better to engage with quality link-building.

  1. Ask Your Clients Or Customers For Email Addresses

Whenever somebody visits you, don’t forget to ask them for their email address. And nobody would say no for the email address, except one or two, if. Getting email addresses is required so that you can make them aware about the any new promotions, specials, products and services.

Those emails can also be asked for more online reviews. Online reviews help you show up in local search results which can force customers to spend more money at your business. Hence, start getting the email addresses and boost your business to stand out in the competition.

  1. Build Your Presence On Social Media

Again, social media is a great way to reach number of audience. Channels like LinkedIn, which is specially meant for business and professionals is a great channel to get the like-minded people at your door.

Also, social media costs little or sometime nothing. It depends on you if you want to proceed with the plans that they offer.

  1. Monitor The Online Discussions About You

Always keep an eye on online discussions going about you. Chances are that the discussions going may be either positive or negative. If it’s positive then it’s a thumbs up for you and if it’s negative then you have a chance to address those objections. For those who have appreciated you, don’t forget to thank them for the same. For those who are feeling difficulty with the use of product or the terms and conditions, you must help them out there only.

Such kind of gestures form you will make them feel nice and build a trust on you.

  1. Optimise Your Website Both For The Search Engine And The Humans

A slow and messy website is ignored and hated by everybody. No matter, what content you publish on your website, no matter how useful it is for the audiences. Until the website is fast and organised people won’t even give a look, coming back is far away.

Hence, website optimisation is very much required. Website optimisation means improving your website’s performance. Website performance plays an important role in helping you meet your business objectives.

  1. Align With Local Businesses

If you’re a small business and doesn’t have much resource, you need to work within your shoestring. Aligning with local and non-competitive businesses could be a great option to work with the limited budget. You can use coupons to offer to your customer that will include free product or services of other business.

For instance- you provide automotive services and have partnership with a tour and travel company. You can offer coupons stating that – On your first service with us, get a free voucher for XYZ tour and travels.

This way you can market yourself as well as will give advantage to their brand too.

  1. Make Your Website Mobile-friendly

There would be only 1-2% professionals who don’t access a phone at all. Today, in technology savvy world, more than half the population of world keep phones and most of them have become used-to. Whatever work it is, say calling or internet surfing, bill payment, cash transfer, etc. everything is done at an instant with mobile. Also, because it’s handy people prefer it more over laptops.

Now, as you have already known how much a mobile is popular among people, don’t you think you website should be mobile-friendly as well. A mobile-friendly website is likely to get more traffic and views.

  1. Get Local Media Coverage for Your Business

Press releases and organising events are a great way to gather audience. Call the local newspapers or media to cover the events and ask them to publish. Local media always search for something to write on. This way they will get something to write and your business will gain the fame.

  1. Ask For Referrals

Often people are found to hesitate when it comes to asking customers for referrals. You don’t need to feel shy or need not to hesitate. You know that your product is great, unique, and helpful. Correct? Then, why hesitate. Referrals are one of the best and cheapest way to get more potential customers.

Marketing,

Going Global—A Guide to Winning over a Worldwide Audience

Today, we are increasingly becoming connected to one another. In previous eras, you could sit on your back porch in Canberra flipping meat on the barbie while thinking about taking holiday in America. In the time it takes you to flip the steaks, you have decided the trip is not worth the trouble. Now, you are the same person living a 2018 existence, but in this incarnation, you would have not only booked a flight to Hawaii, but you also would also have reserved hotel accommodations on your cell phone all before sitting down to enjoy this meal.

Through technology, global societies have flourished creating prime business opportunities. Whether making travel plans to visit an exotic isle or the more mundane activities of paying bills through online banking or making online purchases, technology has made the world a much smaller place, so small that people who live thousands of miles away from you are as close as a text message away. Because of these advances, business interests have to up their game to beat out the competition.

For helpful tips that help you gain the advantage on the worldwide stage, keep reading below.

Logistics

When looking for office space first, consider leasing from an office service provider in a large city to lower your initial overhead. With Servcorp, one of the larger office solutions company, business owners can choose from 28 premium office space locations. Servcorp and other office solutions organisations can provide you with a fit out that sits in major international markets like Sydney or Melbourne. The location of your business is very important in attracting global clients for a few reasons.

Global interests are attracted to major cities just by virtue of the diverse demographic and business interests. Locations that have diverse populations are especially attractive to international business interests because people on the individual level want acceptance, and diversity is an unspoken, “Welcome to the neighbourhood.”

Businesses looking to attract international companies should also consider large cities with ports because these places provide pathways into and out of the country, which is especially helpful when moving products. Larger cities also tend to have at least one international airport, which makes it easier for travel purposes.

Research

Before leaping head first into the deep waters of international trade, spend time researching your market. During your research, consider finding ways to make your product more attractive to your target demographic. You can do this by performing an analysis that will look for a demand that is not satisfied by any local business.

Another way to appeal to global business interests is to research any government incentives. Australia has many incentives that are attractive to foreign interests. After researching this information, talk up these benefits as a part of doing business with you.

Culture

Culture is important because the foundations of successful partnerships are based on a basic understanding of one another. On the global stage, communication is key to winning over business interests that might be hesitant because, while you do not have to have mastered all of the dialects to do business, you should have some literacy. Body language is also important as well. Lack of business etiquette can easily turn off would-be business interests, so understanding nuances in the way people greet each other, the way language is spoken and other non-verbal cues can attract foreign investors or business interest to you.

Finally, make sure that your product or service aligns with the cultural practices in your target market. Research the culture to find ways to make your business fit in with the values of the locale. One of the factors that makes you attractive to business is understanding their needs, and culture plays a significant role in this understanding.

Finding that Winning Audience

The world is indeed becoming a smaller place in which to do business. For the savvy business owner, being attractive on the global scale means being proactive in engaging prospective partnerships. For savvy entrepreneurs today, navigating the global market begins with knowing what is attractive to international business interests in Australia.

Marketing,

Introduction to Affiliate Marketing and How it Benefits

Affiliate marketing is generally referred to as a performance based marketing strategy where you recommend an online product to someone and based on that if sale happens you receive a commission. This revenue sharing model of marketing is generally a win win situation for both the company and the affiliate. The former gets can have an increase in sales while the affiliate gets to earn some quick money in the form of incentives. This might seem to be a simple process but in reality it could be a daunting process especially for the large organizations working with large number of affiliates. There are a number of best affiliate marketing companies available today who do the job for you.

The affiliate marketing companies act as intermediaries between the affiliate and the merchant therefore hiring them has a host of benefits. For starters we can say that they have a team of professionals with a good understanding of the subject. Hence they would be more equipped to create brand centric strategies that would lead to increase in profits. Next they would have access to a network of affiliates with a complete knowledge of their capabilities. Hence these best affiliate marketing companies will help you connect with the right affiliates suitable for your business. This in turn also leads to an increase in quality traffic on the merchant’s site. Hiring an affiliate marketing agency might be a profitable decision but making the right choice is important. There are certain criterions to look for while choosing affiliate marketing agency which could prove fruitful in the long run. Look for companies that give importance to quality over quantity. Companies that offer 3:1 program to staff ratio have known to deliver successful results. Before hiring ensure that your account manager has a strong and successful track record. Insist on knowing about their past projects and the clients they have worked with. Another important aspect to consider is the level of automation that comes into play while recruiting and program reporting. In short before hiring ensure that the company has staff, talent and best practices in line with your product needs.

Be it a small or a large organization over the years affiliate marketing has seen a tremendous rise because it benefits both the affiliate and the merchant. One of the prime advantage of the marketing model is the low entry costs. This is because it does not involve any expense until the ad starts paying off. Affiliates earn incentives only when a successful sale happens. Apart from this there is also some extra traffic that comes for free from these marketing campaigns. The whole design of the marketing strategy involves inbound links which means a better page rank for your site. Moreover since the links are from relevant sites this means even better page ranks. Since the commission and incentives are determined by the advertiser it allows them to have a level of control on the marketing strategy. In all we can say that an affiliate marketing program is a low risk cost effective marketing strategy. Be it a large or a small scale business the affiliate marketing strategy is worth the investment.

Marketing,

How To Choose A Quality Digital Marketing Agency

All digital marketing firms aren’t the same, some specialise in one specific strategy while the other may cover a wide range of methods. It depends on the experience, resources, and personnel they employ. It is imperative that you select a company that fits your requirements, here are points to consider when hiring a digital marketing company.

Requirements

Before you start searching for a digital marketing company you should know exactly what you need. Ask yourself what kind of methods you plan on pursuing. Are you looking for an agency who excel at Facebook advertising? Or are you more concerned with website design and development?

If you wish to run a Google Adwords campaign, it is imperative that you choose an agency who specialise in this type of advertising. It is advisable to consult with an in-house team and make a list of all the most important things you’d like your digital marketing company to do. This may include tasks such as:

  • Search Engine Optimisation
  • Blogging
  • Public Relations
  • Pay Per Click
  • Facebook Advertising
  • Google Adwords
  • Analytics

That is only a short list of potential tasks you may require your digital marketing firm to perform. It is important to take some time to design a concise list, you should know exactly what you need for your business and you must be able to communicate your requirements to an agency.

Identify Their Strengths

Like any industry you’ll find different levels of service, so when choosing a digital marketing firm, you should aim for the top. If your business specialises in online tutoring, then there is no point in hiring a team who mostly work with sports retail businesses. It is important to find a company who understands your niche, the more they understand, the more effective your digital marketing campaign will be.

You’ll also come across agencies who don’t have much knowledgeable in relation to your specific industry, but they may come highly recommended for several other reasons. You must consider other factors when selecting a firm.

  • How innovative are they?
  • Are their employees creative with marketing techniques?
  • Do you admire their work?
  • Can they bring something fresh & exciting to your campaign?

Marketing Tone

When you start to look for digital marketing firms to run your campaign, you should consider their marketing tone. This is the way they set up and present their strategies, some will run a professional, formal project, while others will use a more playful tone to market your services. Neither one is better than the other, you just need to choose whichever one suits your needs. Check out their website content and see if their style suits your needs.

There are numerous factors to consider when selecting a digital marketing firm for your business. It is an important selection process that shouldn’t be taken lightly, sit down and formulate a checklist to help you establish your needs. Finding the right agency won’t be done in a day, if you want to hire a quality organisation the selection process will take time.

Marketing,

Starting Your Company In Hong Kong

To incorporate of an association, it’s imperative to enroll it with Hong Kong registry of companies under the Businesses Ordinance. All things considered, as an underlying advance, the entrepreneur must choose the sort of firm that he/she needs to begin. Basically, there are two sorts of companies: private and open. A privately owned business is made for maintaining an independent company, and its highlights are there are limitations on the how to exchange its offers; the quantity of individuals is restricted to 50, which do exclude representatives and past laborers; and people in general are not ready to buy in for offers or debentures. An open company, nonetheless, has nothing from what were just mentioned impediments. Privately owned businesses far dwarf the quantity of open companies. Besides, most companies are constrained businesses, suggesting that the obligation of the investors is headed for their individual shareholdings. On the off chance that there are any budgetary issues, where truth the company gets into high obligations and monetary commitments, the property of the business may be used to reimburse the loan bosses, however the investors from the company wouldn’t be required to pay the cash if there are lacking assets to keep all the money related commitments. A potential entrepreneur would need to choose the sort of company to incorporate into talk with a pro advisor who can likewise help you in incorporating your company in the Hong Kong registry of companies.

Company Formation Process

Start your business in Hong Kong – The fundamental administrations for building up the business are confirmed by Hong Kong registry of companies after they have gathered the obligatory persistence. The legitimate, bookkeeping, and assessment ramifications of business are settled with this company. The company name is certainly inspected. After this, you will fill the corporate structure for beginning the new company. This structure incorporates the measure of executives and investors. The consultancy firm at that point gives the joining

At the point when the company has been made, the business proprietor should open a business ledger, get corporate and exchange financing and seller records, and search for a suitable nearby office or a virtual office. It is easy to open multi money accounts on the web. Numerous global managing an account establishments keep running in Hong Kong, and business proprietors can picked them for beginning their corporate financial balances. Since there are zero money prerequisites or limitations, working a worldwide business from an office in Hong Kong will have no issues by any stretch of the imagination. Alternate necessities for starting a business, for example, beginning a company site, a logo and internet searcher marketing, are regularly done late. Among the primary focal points of dealing with a business from Hong Kong is that it is the best portal to China, which is world’s third biggest economy.

Company Structure

The structure of the business should dependably have the accompanying parts: in minimum one investor; one executive; a company secretary; a Hong Kong address; examiners from a bookkeepers company in HK; and a business authentication. It is feasible for one individual to go about as a chief, investor, and secretary, however when there is only one executive, he can’t likewise go about as a director. There is no insignificant prerequisite for share capital.

It is prescribed to discover a HK Hong Kong registry of companies operator for opening records and satisfying the conventions, since you won’t not know must be finished.

Your choice to make a company in HK should, in any case, be taken subsequent to thinking about every one of the advantages and downsides. It could likewise great to get an authority conclusion from seaward specialists who will give an outsider point of view and an unmistakable picture of your odds of accomplishment.

Marketing,

Top Benefits of Using Online Display Advertisements

Marketing and advertising is what brings in the customers for many businesses, which means that a high level of sales is equal to being successful. This can be done using a wide variety of advertising methods, such as online display advertising. This method would sell your service or product using text that is visually appealing along with video, animation and graphics. The placement of these advertisements is extremely crucial, which is why you should ask the experts for help.

Top Benefits

There are many benefits that using a company like losangeles-ads.com could give you. Here are some of the top ones, such as:

  1. Completion of branding circle – When you use online advertising, then your branding circle would be completed without having to replace the more traditional methods.
  2. Avoid long term and expensive contracts – If you are using short term methods for advertising online, then you can avoid any contracts that are both expensive and long term, especially when you don’t need them.
  3. Finding the mark using retargeting or remarketing – If you need another ad to catch the attention of the viewer, then you should think about remarketing or retargeting the ad. This would help the viewer to finally see it and call you for your service or product.
  4. Featured on many  relevant sites – If you know what the customer wants, then you can get your content on many websites in the form of a banner ad. These should be placed on sites where the potential client would normally visit and can draw their attention to your site.
  5. Lower cost of marketing – One of the best things about using online marketing is that it is much cheaper than other forms. This is a great option for those who have a limited budget and need to be seen as much as possible and you can reach billions of viewers and potential clients just by paying a few dollars to a site.

Make sure that you are aware of all of these benefits and that you find a company that would be able to assist you in making all of these possible for you. Ensure that you aren’t using online marketing as the only solution for advertising your company and if you need to create more ads, then contact a company that can help you, such as www.losangeles-ads.com. Get the work done soon so that you can start seeing the benefits to your company.

You should always ensure that you are aware of the benefits that you would be getting when you are starting a new advertising campaign, especially if you are going online. When you start marketing online, then you would be completing your entire branding circle, especially if you are using the more traditional methods at the same time. Not only that, but you won’t have to sign any contracts that could be long term and highly expensive. You can be featured on some of the best sites that are relevant to your work without having to pay high costs for various marketing needs.