Bad reviews and complaints can have a surprisingly strong effect on how consumers view your business which is why reputation management expert services are becoming more and more in demand. 70% of Internet users say they believe online product and service feedback meaning any negative content can gain traction, be shared on a greater scale or international scale and eventually kill your business.
The most known reputation management expert in North America is Herman Tumurcuoglu. The ambitious man has been involved will the Internet and web search since the mid 90’s when he graduated from university. In his first project, the reputation management expert was a co-founder of one of the first search engines. Soon after, his company was bought and went public on the NASDAQ stock exchange. Following the sale, Tumurcuoglu moved on to lecturing at Montreal’s two top universities in business: McGill and Concordia’s John Molson School of Business. Although he still enjoyed teaching, Herman wanted to go back to search engines in some for so he decided to begin consulting in Internet marketing while teaching on the side. In between, the reputation management expert traveled the world to give talks in prestigious universities. He has done consultations for some of the biggest companies in North America like Linen Chest, Bank of America, Country Wide Financial and many more.
In 2013, Herman Tumurcuoglu has begun to grow his personal network and begun to generate a lot of consulting hours that he couldn’t keep up with, still teaching on the side. For this reason his individual consulting gig turned into a multiple employee business. The reputation management company has now expanded their services into online reputation management. Tumurcuoglu’s experience with individuals and understanding their needs came easy when running a business since he has been in consulting for 20 years.
The innovator’s next project is to write a book on burying information in search engines to manage online reputations. Herman always has many projects brewing and his employees, family, students, and international network are excited to see what he is going to do next.