Essential Points to Consider for Your Next Banner Advertising Campaign


Have you ever wondered why big name brands pay for those humungous banners on the side of buildings? Or sponsors emblazon their names across banner backdrops at red carpet events and press conferences? It’s because it works.

It’s one of the oldest and most effective methods of promoting your brand and business. It’s tried and tested and delivers results. Should you be considering a banner advertising campaign for your business?

You may not have the budget or the brand to warrant a banner the size of a skyscraper, but according to banner specialists, the basic principals still apply no matter the size of your business. Here are the top things to consider when it comes to deploying a banner marketing campaign to promote your business.

  1. Location

Different locations work for different types of businesses – so it’s essential to give some careful thought as to where your potential customers are likely to be. For example, a roadside banner 500m before a turn off where a roadside diner is located is a logical choice. In a pedestrian zone where there are a lot of passers-by, a tall banner positioned outside your café or retail shop will attract lots of attention. Think location first, and then design your banner with that environment in mind.

  1. Environment

Is the environment where you intend to position your banner open and exposed? Is it in a busy shopping precinct? What will make your banner stand out and catch the attention of people passing? Size plays a big role here. It needs to be big enough to stand out and not be lost against the background. Whether it should be horizontal or vertical will also be critical. Horizontal banners work well above the head height of pedestrians – or at eye level for drivers if positioned at the side of the road.

  1. Colour scheme

While you may have a colour scheme already associated with your business – your corporate colours and logo – you need to consider if this will translate well to the location and environment where the banner will be situated.

It’s sometimes easy to overlook the background of where your banner will be placed only to find out too late that it doesn’t really stand out enough or as you had hoped. If necessary adjust your regular colour scheme to take this into account.

If you plan on using a large scale banner – especially outdoors – then you need to make sure that any text and images are sharp and crystal clear. Find a high quality banner printing company which can advise you on graphic resolution and text fonts which will give your banner a truly professional appearance and make it stand out from the crowd.

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