There are free advertising tools online that can be used to reach out to thousands or even millions of people. The only problem is that even if these ads are seen by these people from around the world, they are not necessarily the right people who would probably buy what you have to offer. This is true especially for many small businesses like yours. Therefore, you still need to use traditional marketing tools. Flyers, posters and banners are still effective.
This might be a bit costly, but it is fine. After all, you can hit your target audience. You want the locals to see what you have to offer. Thus, a personalized flyer is more effective than a generic online ad that might interest no one. The good news though is that you can get cheaper printing services provided that you partner with the right printing companies.
Print in bulk
You might have this notion that when you ask a company to print more flyers, you would have to spend more money. Technically, it is correct. However, you need to take a closer look at how much you could probably save. When you print 1,000 flyers for instance, you might be charged around 500 pounds. You might then think that 2,000 flyers would cost twice as much. The truth is that you might be charged just 750 pounds, or even cheaper. It depends on the promotion given by the company. Therefore, if you keep printing more flyers, you will save more money.
Stay loyal to the printing company
Once you have found the right printing company, you need to partner with them for the long term. Whether you want go for flyer printing or brochure printing, you should go back to them for the next job. There are companies offering loyalty discounts. Besides, you already feel comfortable partnering with them. You might even have a great relationship with the graphic designer. Working smoothly with every new plan won’t be a difficult thing.
Avoid mistakes
Picture this; you have checked the brochure and it ended up with a minor or even major problem. You’ve already had 500 copies printed and you need to pause printing. You can’t use the ones that have been printed due to the errors, but you have to pay for them. This is why you need to double check all the details before deciding to have the final version printed. Make sure that there are no spelling mistakes or grammatical errors. You can’t afford repeating the process and ending up spending more money.
When it comes to printing advertising, you can count on eazy print to give you the most affordable price.