How To Market Your Business To A Local Audience


If you’re running a local business, you’re more than likely already aware of how difficult it is to compete with the high street giants. Everybody dreams of owning their own company, but taking on the major names is becoming increasingly difficult. At the end of the day, the major brands are already known nationwide by almost everybody, and persuading customers to choose you over a business they’re already familiar with can seem next to impossible.

You might already be utilising the internet to market your business. It is certainly possible for online marketing campaigns to be successful if you know what you’re doing, and they don’t always require a huge investment. However, you need to be aware that the big names still have an edge over you when it comes to marketing online on a large scale because they have an abundance of resources at their disposal. Besides, though online marketing can be very useful, it doesn’t mean the more traditional methods of advertising should be ignored.

Outdoor advertising can be extremely effective, and it’s a great way to reach your local audience. Of course, we see so many huge banners on buildings that we largely just ignore them nowadays, but there are other ways to make sure your potential customers see what you’re all about. Below, you’ll find some ideas as to how to advertise to your local target market effectively.

Make Sure Your Customers Know Who You Are

The following methods of advertising are less expensive than you might think, and you’ll find that the return on investment makes them very high value should you choose to utilise them.

  • Bus stands – You might find it easy to ignore a poster when you’re just walking past it without really concentrating, but those who stand around waiting for buses on a regular basis will almost certainly take note of the posters they see at the stand whether they want to or not.
  • Adnozzles – Adnozzles may be a new term for you, but it refers to the adverts you see on petrol station pumps. There are potentially thousands of motorists in your immediate local area that visit the petrol station on a weekly basis at the minimum, and that’s why telling them about your business as they fill up their car is a very good idea.
  • Bank machines – You might have started noticing short video advertisements at ATM machines, and if you choose to market your business in this way in your local area, you can be sure you’ll have new customers walking through your door. It’s potentially the most expensive marketing method listed in this article, but it might be well worth the cost if it increases your profits exponentially.

You might be trying to minimise your expenditure as much as possible as to keep your business afloat, but neglecting the importance of advertising could prove to be detrimental. The ideas above are probably less expensive that you might expect, and they’re a great way to make sure your business doesn’t lose out to the major names.

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