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How to Convert Video Formats to Publish on a Website

How to Convert Video Formats to Publish on a Website

If you are producing video content that you intend to publish on your website, you need to make sure it is in the right format so that it can be displayed without any issues. That format is not necessarily the same as the one that your video camera will use to encode the videos that you record – which is why you will may need to convert the format.

“What Format is Best?”

The first thing you need to do is determine the video format that is required to publish videos on your website. While there are several options, the ‘best’ one really depends on the way in which you plan to publish the videos:

  • Upload and embed from online video platforms

Arguably the most popular way to publish videos on a website is to upload the file to an online video platform and then embed it from there. If you go down that route, you should check the recommended encoding settings for the platform you want to use.

For example if you upload and embed videos from YouTube you should follow their recommended upload encoding settings. The format used in those settings is MP4 with H.264.

  • Self-host and publish HTML5 videos

Another option is to self-host the video files and publish them as HTML5 videos. While this gives you more control, it is also more complicated as you need to take into account the compatibility of the video format as well as its bandwidth usage.

In most cases MP4 with H.264 is used to publish HTML5 videos as it is universally compatible with browsers. However at times other versions of videos are created in WebM with VP8 or VP9 to optimize bandwidth usage in browsers that support them.

From that it should be clear that is things stand the ‘best’ format for publishing videos on a website in most cases is MP4 with H.264 – and for the most part it is the format you’ll want to convert your videos to.

Converting Video Formats

Now that you know how to choose the right format, the next step is simple: Just convert your video to it.

Nowadays there are lots of software available to convert video formats, and you can easily look for one that fits your requirements. Most will be able to convert to MP4 with H.264, so you shouldn’t have any issues on that front.

Instead of downloading and installing software however, you could use a web-based converter. It may be more convenient to convert short clips, and you can even convert them on mobile devices right after recording them. To see how easy it is you can visit


By making sure your videos are in the right format before you upload and publish them, you’ll avoid a lot of unnecessary hassle. More importantly you’ll be able to ensure that your videos are displayed properly and viewers have no issues when they want to watch them on your website.


Benefits of SMS Marketing for Businesses

Text messaging or SMS has generally introduced the instrument in portable promoting. This apparatus is prevalent among retail and FMCG organizations. Bulk SMS software showcasing is viewed as one of the exceptionally viable techniques to endure rivalry in the market. Sending messages to individuals by means of SMS is an extraordinary methodology in light of the fact that the message is conveyed to the client legitimately. The SMS administration is commonly utilized for various purposes, for example, enrolling, promoting, client care administrations, and so on.

The across the board fame of international bulk SMS promoting is likewise because of the reason that there is an expansion in portable use everywhere throughout the world. Additionally, every message sent will be perused by the clients. Organizations can likewise legitimately send their messages to the clients, independent of the area of the client and the time.

Mass SMS has turned into a significant publicizing and advertising instrument to advance business since it makes mindfulness about a brand as well as aides in achieving enormous potential markets and a huge number of clients inside a brief time. By utilizing the mass SMS advertising administration, a business can send the instant message containing a portrayal about the item, cost or some other data to a client bunch with a solitary snap.

Advantages of SMS advertising:

Bulk SMS software is simple to execute showcasing technique. Very little spending plan is required by an organization for utilizing this specific showcasing apparatus. Thus, SMS promoting is considered a productive and financially savvy showcasing procedure.

Following are the advantages:

  • Increment of offers and create rehashed deals
  • SMS advertising, not just aides in creating deals, it additionally improves the brand presentation
  • Exceptionally customized messages can be sent legitimately to the objective clients
  • SMS showcasing can be utilized to send significant data to key clients or providers of the crude materials
  • Portable informing helps the business in offering some benefit included administrations at a negligible expense
  • The programmed hand-off of basic data is conceivable through portable promoting
  • With the assistance of the versatile promoting and publicizing, representatives can discuss nearly to everyone and customer gatherings of each portion better

With this international bulk SMS, an organization can educate its merchants about the dispatch regarding new items, changes in estimating and determinations and about delivery the items. The organization can likewise keep up client relationship the board by sending wishes on birthday celebrations, commemorations and on exceptional days. It very well may be utilized to educate purchasers about uncommon limits and offers and to send SMS solicitations to the client on item dispatches and occasions sorted out by the organization.


5 Points to Consider for Marketing Essay

In this article, we shall tell you how to write a marketing essay and we shall tell you what are the five points which should be considered before writing a marketing essay. Furthermore, you can get help at CustomEssayMeister for a better understanding of writing marketing essays and also get to know about the necessary points which have to be considered.

In the advanced modern world, it is necessary to write an attractive marketing essay. People respond to that marketing essay which is attractive and easy in understanding unlike adding a long story and producing inferiority complexes. Many people while writing a marketing essay makes mistake because they didn’t have proper knowledge about writing a better marketing essay.

What is a marketing essay?  

Marketing essay plays an important role in the successful sale of the product. Every online internet business owner and other conventional business owners want to be successful in the business or venture. The marketing essay has everything about the product which is the need of the users in understanding the product.

Let’s move towards the points which are necessary to consider before writing a good marketing essay.

1) Outline body of the marketing essay:

First of all, create an outline body in your marketing essay. The outline body of the marketing essay should be well comprehensive and well informative. All your essay interface depends upon the outline body of the essay. Information should be provided in the relevant manner no foul material should be included.

2) Introduction:

After writing a successful and meaningful outline body of the marketing essay. The next step is to write the necessary introduction to the product. The introduction should be unique and attractive because you have to sell out the product. The introduction should be able to capture the attention of the user or the visitor.

3) History:

History should be in the least words and in meaningful words. The language which has to be used in the writing of a marketing essay should be easy. The history of the product is the key to attracting the client effectively. All the essay gist based upon the introduction and history of the marketing essay.

4) Describe the characteristics:  

While writing a good marketing essay one should fully describe the characteristics of the concerned product in a colorful manner. No passive sentences should be used. The characteristics of the product may include the pros and cons of the product and also the manual. While describing the necessary characteristics of the product features should be mentioned.

5) Make a conclusion:

After writing a good marketing essay and describing all the characteristics and providing all the history and data about the product. Now, the next step is to write an effective conclusion for it based upon the facts and figures.  

The conclusion of the marketing essay should be in the least possible words because many people are reluctant to read out a big note of the conclusion. Conclude your marketing essay in a good least possible word.


3 Tips for Successful College Marketing

Marketing a college or university is a challenge. On the one hand, you have rules and regulations governing the way you can market different courses and programs. On the other, there are marketing instruments (including digital ones) ready to broaden your exposure.

The challenge is an exciting one to solve, especially since you now have digital marketing on your side. To help you run a successful college marketing campaign, here are the top tips and tricks you can use as you get started.

Target the Decision Makers

The decision to go to a particular college is usually made by more than one party, which is why targeting the decision makers is very important. This means running parallel campaigns for potential students as well as their parents.

Each campaign can have its own set of objectives. You are free to use different marketing instruments and utilize different content depending on who you want to target. For example, running ads on Instagram is perfect for when you are targeting future students. For their parents, however, Facebook and other websites are more suitable.

This kind of personalized approach is how you win both sides. Pay attention to every detail of the campaigns, from the content and wording to your calls to action, and you will be able to win the attention of all decision makers and convince them.

Go Long Term

The decision to go to college is a big one; it is certainly not a decision that students (and their parents) can make overnight or spontaneously. This means your marketing strategy must also follow the decision-making process along. I’m talking about running longer campaigns in general.

Going long term when running college marketing campaigns is also great for branding purposes. Through instruments such as content marketing and social media marketing, your campaign can center around developing the school’s reputation as the best in its field.

When potential students are ready to make their decision, your school is already at the front of their minds. Converting interested students into actual students of the college is just a matter of sending the right calls to action at the right moments.

Get Help

It is difficult to ignore the fact that the education landscape is very competitive right now. There are hundreds – if not thousands – of other colleges and schools competing for the attention of the same market segment: potential students. So, how can you stay ahead of the market with your own marketing campaigns?

Enlisting the help of professionals, particularly those with experience in marketing schools and higher education programs, is the way forward. You can find a capable higher education marketing agency to help you with planning and executing your campaigns.

The marketing agency can also help you process data and gain insights in a more effective way, allowing you to continue refining future campaigns. Getting a higher education marketing agency to help you is a fantastic investment in today’s competitive market.

With these tips and tricks in mind, reaching the right audience and convincing them to enroll are easy tasks to accomplish. You can run highly optimized marketing campaigns without the usual hassle of creating one.


How to Lower Marketing Costs without Affecting Sales

Marketing is one of the business processes that requires a good investment. Through marketing, you create brand awareness, get prospects to convert, and maintain a good relationship with the customers. Basically, marketing sells your products and maintains your presence in the market. When you fail to engage your customers, your competitors will take over and you will lose business. However, marketing a business can be an expensive affair. This makes marketing costs a big challenge to some businesses, especially the SMEs. If you are not doing enough to market your business because of the cost, consider the following tips.

Stop Spending Where There is No ROI

The first step you should take is to evaluate your past marketing campaigns and their returns. Take note of the campaigns that received minimal engagement and didn’t generate leads. You should avoid putting more money into such campaigns. Since such projects aren’t bringing in any leads, cutting them off won’t affect your sales. Most importantly, it will save you money. However, note that some investments take time to give returns. For instance, when you start a blog, it may take a few months to rank on the first pages of the search engines. Therefore, don’t do away with SEO spending when you don’t get traffic in a month. But when it comes to ads and email, you should see results soon after implementation.

Know Your Target

Before you create a campaign, know your target. Your target is the group of people who are most likely to buy from you. Knowing your target will keep you from spending money on individuals who are not interested in your products. For instance, assume your plumbing business is targeting a section of the U.S. market and you create a campaign showing ads to people in all countries including Africa. Your ad spending will be high, but lead generation will be very low. This is because people in Africa will not call you for plumbing services. By targeting your audience, you avoid spending where there is no chance of making sales and this makes your marketing more cost-effective.

Consider Cross Promotion Partnerships

Cross promotion partnerships can save marketing costs and attract more customers to your business. You simply have to get a business whose audience is similar to yours to promote your products and ideas to their audience and you do the same for them. Cross promotion partnerships will only work with companies that are not your direct competitors. The key benefit of using such a strategy is that you get customers without spending any money. Cross promotion can be done in a number of ways. Some of them include social media posts, newsletters, YouTube videos, blog posts, joint advertising, joint contests, joint events and ad display.

Consider Marketing Automation

Through marketing automation, businesses can effectively manage leads and customers to boost conversion rates and revenue while keeping marketing costs down. Some of the marketing activities that you can automate include emails, social media, content promotion and lead capturing among others. With marketing automation software, you will eliminate the repetitive tasks and this will leave you with enough time to spend on other processes.

Use Free Tools and Platforms

Take advantage of free platforms such as social media to market your business. There are also tons of free tools you can use for email marketing, keyword research, marketing analysis and social media management among others.

Negotiate When Buying Tools or Hiring Service Providers

While there are numerous free tools you can use for marketing, some of them have limited features and thus as you expand you may need some paid ones. When shopping for marketing tools, take time to compare prices and negotiate where possible. You should do the same when hiring a marketing expert. Most providers are open for negotiation especially where you are using their tools or services for the long term.

Retain Your Existing Customers

Don’t focus your marketing efforts so much on gaining new customers that you forget the existing ones. Remember, it is much more expensive to get a new customer than to maintain an existing one. Therefore, balance the two well and your marketing costs will not go up. You can retain your existing customers through email marketing, social media engagement, contests, offers and free giveaways among many others.

Let Customers Speak for Your Business

When your existing customers are satisfied, they will share positive reviews and recommend your business to friends. Customers trust each other more than they trust businesses and thus a positive remark from a satisfied customer carries so much weight. With positive reviews and recommendations, your business will make more sales without increasing the marketing spend.

Outsource Instead of Hiring

As your business expands and your marketing activities become too much for you and your in-house marketing team, consider outsourcing some tasks instead of bringing in more in-house staff. You can outsource some tasks to freelancers or marketing companies. Some of the marketing activities you can outsource include SEO, social media management and email marketing among others. Take time to learn more on your business marketing needs, the expertise you have in-house and what you need to outsource. You don’t have to outsource a task if you have the skill and the time to do it well.

Promote Old Content

Instead of creating new content, use the old one, especially when marketing to new audiences. This will save you money you could have spent on new content. However, when promoting old content, check whether the information is up to date. Some bits of information may get outdated and irrelevant over time as your business expands. Update the information that is outdated to avoid misleading your prospects and losing their trust.

Get Free Publicity for Your Business

You can get free publicity from PR websites as well as local reporters. Free publicity will make your brand known and draw more customers to your business. However, getting free publicity can be a tough task and may take some time. Some of the things that can help include quality products or services, a unique brand story, involvement in the local community, compelling stories or information and a good relationship with the reporters.

As you cut on marketing spend, perform continuous evaluations to ensure you are meeting your customer acquisition and retention goals.


How Your Business Can Benefit from White Label Marketing

In this age of increasing competition, it has become more necessary than ever to hire marketing specialists who can give you an edge over your competitors.

White label marketing services have emerged as the most cost-effective solution for all marketing needs.

Here is how white label marketing can boost your business:

It Can Increase Your Service Offerings

One of the greatest benefits of white label marketing is that it can increase the scope of your services.

With white label marketing, you don’t need to be the expert for each and every service that you provide. Therefore, businesses can use white label marketing to fill the gaps in their service offerings.

The best part is that you can then sell the service under your own brand name and take complete credit. You can also enjoy complete ownership rights with white label marketing.

You can confidently pitch your services to clients without having to worry about the level of availability of in-house expertise.

Reduce Costs

You can save a lot of money over the long term if you outsource your services to a white label marketing firm. This is a much more affordable alternative to keeping full-time staff.

You will be able to save the following substantial costs, which can negatively impact the bottom line:

  • Overhead costs
  • Salaries and benefits of full-time staff
  • Training costs for improving the skill set and expertise of your in-house full-time staff

Provides New Sources of Revenue

You will gain a new revenue stream for each additional service that you provide to your clients. Each revenue stream can generate a substantial amount of cash for your business over the long run.

With white label marketing, you will not have to worry about the number of services that you can provide. White label marketing provides multiple revenue streams, which can tremendously boost your profit level.

Better Client Retention

You can focus more on client relationship management since a third party is responsible for providing services under white label marketing.

White label services can serve as a comprehensive solution for all of your clients’ marketing needs.

You won’t have to turn away your clients even if your hands are full. You can rely on white label marketing to extend your service capacity.

With white label marketing, you will always be able facilitate and promptly respond to all of your client needs (including urgent ones). As a result, clients will consider you a reliable, dependable and trustworthy service provider. This will greatly improve your brand image and boost customer loyalty. These benefits are all within your reach with white label marketing.

Improves Service Quality

White label marketing services can provide highly experienced and knowledgeable professionals to take care of all of the requirements of your clients. As such, they can provide skills and expertise that may be in short supply in the industry.

Although a vast service offering can provide high revenue you can end up stretching your business this way. It is not possible to be excellent at everything. Your staff may be lacking in some skills or services.

 But if you employ white label marketing, you will not have to worry about this problem. That’s because the leading experts are available to provide the full range of services to your clients. Since white label services are highly specialized, they have all kinds of professionals that possess the full spectrum of necessary expertise and experience.


The Rising Opportunities in Healthcare Staffing Market

The healthcare industry serves a vital role in society in each and every country in the world. Apart from doctors and surgeons, there are numerous healthcare personnel that facilitate the smooth functioning of the industry, ranging from nurses to technicians, therapists, and medical assistants. With increasing populations and better medical treatment leading to a greater geriatric population, the demands for healthcare are higher than ever. Working under pressure, organizations find it easier to use healthcare staffing services to meet their needs, efficiently and quickly.

The clinical or healthcare staffing market in the U.S. itself is valued at $2.5 billion, growing at a CAGR of 6 percent, followed by the market in Europe which is growing at a CAGR of 5.7 percent. The key factor driving the growth of the market is demand from multiple client bases. Although pharmaceutical companies have the highest spend in healthcare staffing, demands are also arising from clinical trials, biotechnology, and consumer health, apart from traditional hospitals and health care providers.

Opportunities in Healthcare Staffing Market

There are immense opportunities in the healthcare staffing market at a global level, which can be further identified on the basis of end-user segments and staffing solutions.

Multiple Client Bases

The clients for the healthcare staffing market are increasing at a considerable place, opting for staffing solutions instead of in-house hiring processes. Apart from the traditional hospitals, nursing homes, and medical clinics, requirements for healthcare staff is now arising from acute health care facilities, home health care firms, hospice companies, assisted living facilities, outpatient treatment clinics, governmental clinics, schools, correctional facilities, pharmaceutical companies, health care software companies, wellness centers, drug stores, rapid response organizations and biotechnology firms.

Due to the disproportionate rise in the general population and the number of doctors, there is an increased demand for healthcare staff. Advancements in medicine are resulting in a typically longer lifespan, resulting in an increase in geriatric population which requires greater healthcare services. Apart from direct healthcare, the staffs are highly trained and have specific skills which are applicable across industries, especially personnel such as laboratory professionals and technicians. Increase in clinical trials is also fueling the demand for healthcare staffing. 

Staffing Solutions

The overall market for staffing solutions is growing at a rapid pace, including the healthcare staffing market. There are several benefits offered by an outsourced staffing firm, especially in the field of healthcare. Candidates hired by healthcare staffing firms go through a strict verification process, confirming their academic backgrounds and current skills, providing clients with candidates that are qualified for the role. The hiring process is simplified greatly and clients can hire quickly and accurately those resources that are needed.

The roles typically hired for by healthcare staffing firms include nurses, certified nursing assistants, therapists, medical assistants, medical technologists, dieticians, home health care workers, personal aide, laboratory technicians, pharmacists and more. Depending upon the firm, the healthcare staff can be hired on the basis of a variety of contracts, such as daily staffing, per diem, long term contracts, temporary to permanent contracts and direct hire placements. The flexibility in staffing solutions is another factor expected to drive the market. 

There are plentiful opportunities in the healthcare staffing market, driven by the increase in population and lifestyle illnesses coupled with the reduced supply of doctors. Considering that there are numerous uses of healthcare professionals in non-mainstream roles, the market is set to grow further, driven by demands from multiple client bases. Clients seek out healthcare staffing to reduce time spent on hiring, and to ensure staff is qualified for the role.


Features associated with bulk SMS

In a country like India where mobile phones outnumber toothbrushes reality poses a different picture. The call rates have dropped and become affordable. Cashing in on this situation people are taking advantage of the benefits of bulk SMS as they are accustomed to usage of mobile phones. When people become comfortable they engage in bulk message services.

One of the main reasons people chose communication APIs for SMS is as compared to normal messages it might be economical. People are able to send out a single message to hundreds of people at a single time. A very viable method of communication where you need to interact with companions for a long period of time. For example bulk SMS is a beneficial option for someone who needs to inform others about a particular meeting. Rather than calling each and every person, it becomes easy to compose a message and send out to all participants at the same time. Not only time will be saved, but office people will be able to know the news early.

The benefits of bulk SMS not only extend at an individual level, which rely on this method of communication. Till today many people working in various fields rely on the use of SMS for the promotion of goods or services.  Studies do indicate that they stick to this method of usage mainly for some major reasons. First and foremost sending out a bulk SMS as a source of advertisement is much easier than printing an ad on a newspaper or TV. For a small or medium sized business costs are not affordable and this is mainly restricted for the top business houses. In doing so bulk SMS provides a lucrative option for small business to do promotion. In recent times   has gone on to emerge as a new value addition.

Secondly when you are sending out a SMS people would be able to read instantly what you are trying to convey to them. Lastly since most of the companies have the habit of sending out ads via a mobile phone you will be able to read it as many times as you like. With a newspaper ad you read an ad and it makes its way into the junk folder. This is basically a restrictive use of ad.

With growing evolution and popularity of bulk SMS more and more companies are harping on the benefits of bulk SMS. This popularity is reflected in the progress this marketing tool has achieved. With nowhere stopping soon, people have taken note of the fact that even though an SMS might seem to be a simple method, but its reach is very powerful. Rather than bombarding customers with a series of message and putting it to use for bad purposes a positive response can be availed via bulk SMS. As a matter of fact people or organizations are already cashing on the popularity of this marketing too. Just the timing of a message has to be right to garner positive results.


How to look after your best clients

In any business, your top clients can constitute a significant part of your company’s revenue. These people can be anyone, ranging from business owners to foreign princes. However, as they are a crucial aspect of your business you must treat them as such. Looking after your top clients with respect and not leading the relationship to satiety can ensure that they stay your top clients and not another firms. There are many ways of achieving this, but here I have listed a couple of the foundations for a successful, lasting relationship with your top clients.

Get to know them

The way you treat a client should depend on their personal preferences. Some of your top clients may be thrill-seekers who would love exhilarating activities such as quad biking, whereas other may be more into relaxed games of poker or golf. Therefore, it is of great importance to get to know your client and form a personal relationship, so you can tailor their experience around personal preferences and get the best result.


How your client travels from place to place is often how they may spend a significant chunk of their day, yet it is easily overlooked. Although an inspiring helicopter ride through the city may be the optimal way of getting your clients from a to z, it is important to be realistic and factor in cost. Often the most cost-effective form of travel is by automobile private hire. This was your client feels like they are looked after and important, yet it doesn’t break your firm’s bank. I was recently taken to meetings in New York and was transported by Newark Airport Car service, which still gave me the great feeling of luxury.


Your clients are adults and don’t need to be showered with gifts constantly. This can feel suffocating and needy. However, special occasions should be honoured, and appropriate presents should be given. You do not wish to outshine the presents of family and friends as this can be disrespectful. Focus on non-showy presents that ooze class, are timeless, and are not heavily associated with cost. An example of this can be a beautiful rare orchid to decorate a home or office. The orchid would not outshine other presents, be greatly received, and be a constant reminder of your good faith. Giving gifts for family members as well can really show you know your client well and care about them.

Offer them special deals

This may seem like a given but offering significantly better deals to your top clients can keep them coming back for many more years. This makes the client feel, and know, that they are one of your top clients and you reward them for it. The special deals you give are up to your discretion and can range from significant discounts to a free holiday for their families around a business meeting. Just remember that the deal should really let them know that you are grateful for their business.

Use these four tips to build a professional, yet personal relationship with your top clients. This should enable a relationship that lasts the test of time and enables your business to flourish.


Why you should upgrade to a digital vistors book

It is a familiar scenario – a visitor arrives at the reception desk and is asked to write their name in the visitors book, the name of the company they represent, who they are there to see, and their time of arrival. They will also need to sign out when they leave for security and fire safety purposes.
Visitors books and guest books have been around for centuries and serve different purposes depending on the business. A hotel guest book gives guests the opportunity to provide feedback on their stay and can be an interesting read for future guests. Other businesses need to keep track of their visitors and may use the information gathered in the visitors book to follow up on leads and contacts; however, there are some drawbacks to relying on the visitors book on the reception desk.

Drawbacks of hand-written logs

The risk of losing your data is increased if you are relying on one copy. The data can be transferred manually onto a spreadsheet, of course, but this is labour intensive and time-consuming. Entering data manually also opens the process up to errors, as interpreting some visitors’ handwriting is not easy.


The General Data Protection Regulation (GDPR) has been a major headache for businesses that are still trying to make sure they are compliant. It requires businesses to ask for consent to store any data that visitors provide, which isn’t easy if you are relying on a manual visitors book to track your data. A digital checkbox enables visitors to decide whether to consent without feeling any pressure. The ICO provides a full guide to GDPR and what it means.

Switching to a digital visitors staff signing in book

A digital visitor management system cuts through these problems. It is quick, legible, and the data can be stored in the cloud. Visitor apps can be used on any device and can be integrated with printers to produce temporary passes that enable visitors to enter and leave the building. GDPR-compliant solutions offered by vendors such as can solve data storage issues.

Not only does a digital signing in system offer a streamlined experience for your visitors but also it can be customised to display your brand and logos. With data security is a hot topic, it is wise to consider an upgrade.